Since change can be the music channel MTV no longer receive free. Where to put the music video? The network has already found a new place - and a new form of existence.
should all started with "Video Killed The Radio Star" to stop it on New Year's evening with "Viva Forever" by the Spice Girls. Just a little self-irony or even a reference to the now no longer standing in the shadow of sister station? Premium MTV in 2011 and is commercially available as a package with several types of music channels. There is more music, more shows and above all less advertising. The other channel of Viacom company - Viva - will remain free on the air and launches new Image and logo into the new year. When MTV sent
1981 his first video the world for the music industry was still in order: were LPs, CDs and singles sold in record stores and do not load at random. For the broad impact of their artists, record companies, with long, expensive movies with zombies and super models in bathtubs. MTV is in a very short time by the music listening station promotional film for a youth culture - with its own visual language, their own codes. Music television was as radio with pictures - the Smell of Teen Spirit and for me as a teenager from the village to confirm that it (larger in the other Cities) give such a colorful world needs.
music video short film hybrid of Spike Jonze to the Arcade Fire song "The Suburbs" (2010)
Then came YouTube and created the space for a collective visual memory, including all ever filmed music videos. see what you wanted was always available - why wait before the TV? At some point there was less music in music television ever seen. In the music video network had the necessary space to develop - not higher, faster, farther. In the niche of digital music and / or Scene advanced music videos, which were not only advertising space or wanted to be: the music video as a form of short film experienced a renaissance. The music video was even a question. Products, have specialized in the personalized consumer is now on-line music TV channel. offer
The concept MTV as a pay-TV channel is already working in other countries where the viewers are ready for more music to pay more. It is difficult today not to search and find, but choosing from a vast mass of music. exciting to see whether the new music television, the need for summary - can perform - on various media channels.
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